Loud and unmistakable––Experiment Beauty's Avant Guard® reusable sheet mask debut. The mission? Make the brand ethos impossible to ignore and grotesquely magnetic for the target demo. We weren’t just showing off a product; we were designing a dialed in vibe—that's totally on-point for the brand. The shots put the mask on full display; how it feels, fits, and slide right into everyday life. Fear we delivered.
art direction
photography
model campaign
editing & retouching
Through styling and photography direction, Experiment Beauty positioned itself as the skincare bestie everyone needs. Every detail— from the model’s poses, expressions and wardrobe to the set design and lighting—wasn’t just about aesthetics; it was about creating a visual identity that resonated with its target demo. These carefully made design decisions turned the brand into a community magnet, converting casual buyers into die-hard stans who eagerly await the next drop. Informed styling and direction didn’t just make Experiment Beauty look good; it set the tone for a cult following.
“These are literally the most functional shots we have. We use them all the time!”
Catch us IRL—because our work doesn't just live online. It’s something you can actually hold in your hands. Find it at your local Urban Outfitters. The hero shot from our shoot became the face Experiment Beauty’s Avant Guard® packaging. And yeah, we definitely fan-girled when we spotted it in stores!
work with us
Proudly a feminist, woman-founded and operated, and Latina-owned creative agency. We specialize in brand development, photography, video production, social content and ads created for the female gaze. We’re a decentralized agency and work with clients across the U.S. in addition to remote productions.
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