grip baby

FROM THE GROUND UP LITERALLY
(IN SO MANY WAYS)

Crawl responsibly, that's the function. But the Grip Baby identity is so much more––our goal was to make every the brand and every one of its assets infused with curiosity, wonder, and warmth. Soft but gutsy, nurturing but free-spirited.The vibe in a nutshell: It’s all about that thrilling feeling of being brand new to the world, with a little extra padding for the bumps.

SERVICES ~DELIVERED~

brand strategy

copywriting

art direction

photography

video

Their creative insights and problem-solving skills were invaluable in navigating the challenges that come with launching a new brand.

Getting to shape the brand from inception to launch gave us the power to protect the vibe at every touchpoint, making sure everything—from messaging to art direction—stayed on point, true to the brand's playful yet purposeful essence.

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