Herbal Face Food hard launched the U.S. skincare market, setting the tone with creative derived from its USP: the most potent, wild-harvested botanical skincare on the market. We went bold with the creative direction—blending fashion, botanical art, and a taste for maximalism.
art direction
photography
video
set design
model campaign
editing & retouching
The scale of the production mirrored the products themselves—thoughtful, luxurious, and undeniably lush. We went all-in, sourcing florals from across the globe to transform a simple studio into a rich, botanical landscape—an immersive experience that spoke to the senses, just like the products. Every stem and petal on set was a visual metaphor for the plant power packed into every bottle.
eeeeeek 😍
An inspired departure from the predictable, beige status quo of skincare aesthetics, Herbal Face Food's creative raises the bar for plant-powered beauty—redefining the tone and breaking old associations through bold creative execution and undeniable consumer results.
work with us
Proudly a feminist, woman-founded and operated, and Latina-owned creative agency. We specialize in brand development, photography, video production, social content and ads created for the female gaze. We’re a decentralized agency and work with clients across the U.S. in addition to remote productions.
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